Digital Marketing Strategy, Do I Really Need One?

The answer to this is YES!

As technologies advance and search becomes more intelligent, digital marketing plays a huge role in the success of your online presence, no matter what the size of your business. From large multinational, global organisations to small local businesses you need to join the fight to be found.

Unfortunately, it’s not a simple one size fits all answer. A FTSE 100 company will take a different digital marketing approach to a small, local business, but the overall outcomes will be similar – generation of leads and the growth and positioning of the organisation. This is where your digital marketing strategy comes into play.

Your digital strategy is based around your objectives, your KPIs and how you will measure performance. Once this is agreed and scoped out you can assess which digital channels you should be utilising to reach your existing and prospective audiences.

By using social media platforms such as Facebook, Twitter, Google + and You Tube you can start to gather data and build your audience. You can also use the data you currently have from subscriber lists to determine relevant content for your audience. All this data will provide you with a basis for a plan for your marketing activity – both on and offline.

Your digital marketing strategy will allow you to make informed judgements about your success. By using the right tools and channels for collecting data you can physically look at numbers to see how your campaigns are progressing – rather than making decisions based on personal opinions. Moreover, because you have objectives and KPI’s outlined, you can see direct correlations between your activity and your targets – meaning you have a clear outline of what success looks like.

Your strategy should not be written and forgotten about, it should be referenced and reviewed to check that your organisation is carefully managing all digital touch-points.

50% of companies are using digital marketing, but they don’t have a plan*!

Don’t be a part of the 50% who don’t, be a part of the 50% that do!

Make sure this year is the year that you get your digital marketing strategy in place – a successful strategy will help you become a prosperous offline and online business.

*Source: Smart Insights and TFM&A