Instagram has become a unique tool for many companies to utilise as the modern, average human has an Instagram account and spends an average of 50 minutes a day on social media. Instagram is arguably the best social media platform; therefore it is crucial to work on a platform with so many daily users to push a product into their feed.

Starting with essentials, these small but basic edits can push your account a long way.

• Profile photo – typically most companies will use their logo or try and use their own personal photo to create a more personal link between you and customers and doesn’t feel like you a shoving a product down their throat.
• Account name – this is what the customer first reads so should either be your company name or something easily related to it.
• Bio- When a customer clicks on your account this is the extra information therefore should contain a brief summary of what your company does and how to contact you.
• Website link- Simply a link to your main website.

Instagram is forever changing and bringing in new features which can potentially help your business and recently has developed ‘business accounts’. Which grant the user many insights on their audience and even allows for payed promotions which will place your post in related account feeds in order to entice them to click on your account which then leads to them going to your webpage which leads to them becoming a potential customer. Instagram also recently introduced ‘shopping tags’ which has made it very easy to quickly purchase items shown on Instagram pages as before you would have to get a link directly to their website and navigate it from there which is tedious and long winded. But now it the tag can take you directly to a purchase page in one click.

This feature is used through Instagram stories, another useful feature to drip feed your content/product into their feed which overtime makes you seem like a trustworthy and reliable source therefore drawing in customers. You can also use tags/hashtags on stories and your posts which will put your post in other accounts search feeds which is essential to drawing in new accounts. It is extremely easy to do this just use the # when writing a post and use keywords related to your account or post to get the right target audience.

The most important way to grow your account is… collaboration. This is extremely important as without this, the chance of growing an account is much more difficult. Because believe it or not thousands of other small businesses are in the exact same situation as you so all you have to do is reach it to them and share each others profiles and work together in order to exchange followers and create a community.

Remember that the one of the easiest ways to grow is to work with others.